SurveyMonkey - 2012 Manuale Utente Scaricare il pdf (Pagina 20)

SurveyMonkey User Manual

Page 19

10. Skip Logic & Advanced Logic

Skip Logic:

The goal of skip logic is to direct respondents through different paths in the survey

based on a response to a previous question. This feature is available in all paid

accounts.

Key points to remember:

 With question or page skip logic in place, you can force respondents to jump to a

specific page.

 Only the multiple choice questions (One Answer and Multiple Choice Answer)

allow logic to be added.

 It is not possible to jump respondents to questions on the same page nor have a

question(s) immediately pop-up based on a previous answer.

Skip Logic Principles

Basic Example of Creating Logic

Alternate Skip Logic Scenarios

Advanced Logic:

GOLD and PLATINUM users have access to advanced logic features:

 Random assignment

 Question and answer piping

 Question randomization and flipping

Random Assignment:

SurveyMonkey’s random assignment feature (similar in concept to an A/B split) allows

researchers to randomly put people into different groups to show them different images

or different text. The benefit is to introduce experimental variation into surveys. A

stimulus (free text, image, or question wording) is varied, and the difference with how

users respond to the stimuli is measured in the analysis.

View our FAQ to learn more about this feature: What is Random Assignment?

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SurveyMonkey - 2012 Manuale Utente Pagina 20